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Tina Chats With Ruth Stroup "The Insurance Lady" - Authentic Branding

  • Broadcast in Marketing



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Ruth Stroup, fondly known in Oakland, CA as "The Insurance Lady," has created a unique and authentic brand that is readily identifiable. I became aware of Ruth while working in the real estate industry as a marketing professional. My first introduction to her (and her brand) was the homemade shortbread cookies (my favorite) she would drop off at our office in little ziploc baggies labelled "be a smart cookie." Brilliant! Later, I would see her driving around town in her little red Smart Car and knew I had to meet the person behind this brand.

Ruth founded Ruth Stroup Insurance in 2006 in Oakland, CA, and directs her services to local families and business owners. Her office is conveniently located near in the GrandLake business district near downtown Oakland. The company's goal is to "protect and support the local community."

Visit her website and enjoy the strong and consistent visual element of her branding at www.stroupinsurance.com.