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What Van Halen Can Teach You About Book Marketing

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Publishing Insiders

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Yes, we're talking rock 'n roll - believe it or not, there are lessons you can glean from Eddie Van Halen & co. So often, authors plod along, marketing and marketing - and then when their royalty checks arrive they discover that their sales are paltry at best - and so they assume that their marketing isn't working. Measuring success in sales is not a good barometer for success. There are other triggers to look for. Learn to recognize those key elements that will help you know if your marketing is working, or if it isn't - and what you can do about it. Learn more at http://www.huffingtonpost.com/penny-c-sansevieri/brown-mms-or-what-van-hal_b_561029.html.

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