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Available profitable and sustainable book marketing strategies, particularly book promotion strategies, are ambiguous at best. Today, and on average, most authors will max out their book sale units to the tune of only 200 copies of any given title, in any given genre, regardless of whether the title is traditionally- or self-published. In fact, even those authors who are signed (and controlled) by a traditional book publishing house are required to develop, implement, management, measure, and analyze their own book marketing (promotion) strategy. Since these are the bold bare facts, authors must become aware of which marketing options are available and at what price. Plus, authors must be realistic about whether or not their book titles alone will ever be able to generate a return on their investment (time and money). To give today's brilliantly creative authors a leg up, we will analyze the various book promotion options contained across the 2015 Book Promotion Blueprint. That is our focus on this edition of, “The Strategist Radio LIVE."
who knew writing abook would be so much work? Liam and Margie McCurry found out when the publisher for Terminal Policy went under and they found themselves sitting on 1000 printed copies of the book. Hear their story of learning book promotion in the digital age during their golden years.
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