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Available profitable and sustainable book marketing strategies, particularly book promotion strategies, are ambiguous at best. Today, and on average, most authors will max out their book sale units to the tune of only 200 copies of any given title, in any given genre, regardless of whether the title is traditionally- or self-published. In fact, even those authors who are signed (and controlled) by a traditional book publishing house are required to develop, implement, management, measure, and analyze their own book marketing (promotion) strategy. Since these are the bold bare facts, authors must become aware of which marketing options are available and at what price. Plus, authors must be realistic about whether or not their book titles alone will ever be able to generate a return on their investment (time and money). To give today's brilliantly creative authors a leg up, we will analyze the various book promotion options contained across the 2015 Book Promotion Blueprint. That is our focus on this edition of, “The Strategist Radio LIVE."
who knew writing abook would be so much work? Liam and Margie McCurry found out when the publisher for Terminal Policy went under and they found themselves sitting on 1000 printed copies of the book. Hear their story of learning book promotion in the digital age during their golden years.
This week, Alan Riding discusses two new books about Shakespeare’s women characters and his personal life; Parul Sehgal and John Williams have news from the literary world; Michelle Orange talks about five new essay collections; and Gregory Cowles has best-seller news. Pamela Paul is the host.
This week, Barbara Ehrenreich discusses “Rise of the Robots” and “Shadow Work”; Alexandra Alter has news from the publishing world; Andrew Solomon talks about Oliver Sacks’s new memoir, “On the Move”; and Gregory Cowles has best-seller news. Pamela Paul is the host.
Join Angela Lauria of the Author Incubator as she interviews author, actor and playwright Mike Parker about the publishing of his book, Shameless Self Promotion and Networking for Christian Creatives co-authored with Paula K. Parker & Torry Martin. The book is targeted at reative people in the Christian industry butdiscusses principles that apply to anyone, which is all about learning how to promote oneself without shame, the idea actually being how to make yourself known without coming off as rude or braggadocious
Read more and get the transcript here: Mike Parker on the Author Incubator.
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