ACT AS IF......THE BUSINESS OF BEING IN BUSINESS BEFORE BUSINESS

When you first begin any endeavor, if you believe yourself to be behaving like someone who has already accomplished the task would behave, you set the challenge up as a simpler task. As Cain describes it: the task won’t be like running uphill, it will still involve running (in a sense) but it will feel like a downhill jaunt. To reach that point you simply need to visualize yourself behaving in the way that your ideal self would behave.

Cain emphasizes the importance of keeping this process simple too. It’s easy to overcomplicate it when all you need to do is close your eyes for 10 minutes to imagine yourself in a place of success