The Painful Truth. Trading my Shade.

With names like "Skin So White," "White Perfect," and "White and Lovely," skin bleaching creams are becoming a popular -- and controversial -- part of many women's beauty routines. While skin lighteners may be used by different people for different reasons you won't find many products in the U.S. that blatantly promise to bleach or whiten skin. Some women and men are willing to do whatever it takes to achieve a lighter complexion. Chimein Monday Jan. 18, 9AM EST for an emotional look at skin bleaching.