Small Business Public Relations: How to Do It Yourself and What to Look for When You Hire a PR Firm

If you've been in business for more than two seconds or are researching the best ways to market a business before you launch, then you've run across the advice to "get some publicity" or "PR" for your business. Well, what exactly is PR, why do you need, what can it do for you, how do you do it for yourself, should you do it for yourself, and what should you expect when you hire a PR firm to help you? These questions, and more, are answered on this edition of The Ms. CEO Radio Show as Felicia Joy chats with Nicole Garner, founder and president of The Garner Circle (www.thegarnercircle.com), a booming PR, marketing and events production company that launches unknown brands and Fortune 100 brands to the next level. Felicia also gets some inside secrets from Betty Yarmon, a long-time media professional and socialite on the New York business and philanthropy circuit who runs partylinepublishing.com, an exclusive PR leads newsletter. Listen in and get ready to see the spotlight on your business!