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Did you know that publicity is a subset of a book marketing strategy? Thousands of today's traditionally and self-published authors have been led to believe that gain actionable publicity is as easy as pie. In fact, there in no shortage of self-proclaimed publicists who continue to make tall claims; fooling authors into a mindset that with a hefty publicity investment their books will fly off the shelves. Nothing could be further from the truth. In fact, the average traditionally and self-published author distributes only 200 units. So, what does an honest and effective book publicity strategy consist of? That is our focus on this edition of, “The Strategist Radio LIVE."
Liz and Alyssa interview Jill Lublin, a 24 year veteran of Public Relations. We dig in to find out what PR has to do with growing your business and doubling your income. We'll get Jill to tell us...
What you need to know about “the message”; what is it, and how to create it
What exactly is an expert anyway? Who can be an expert?
The secret sauce formula for creating a great media script
The “ooh-aah factor” that will set you apart
The real ROI on publicity
Strategic visibility is key. As Master Publicity Strategist and Media insider Jill Lublin powerfully states, "What you have to do is make sure your message is consistent on all your social media platforms."
We welcome our superstar guest, Jill Lublin, who not only shows us how to successfully gain publicity for our businesses, but also shares her exclusive surprise for those who tune in to this very special episode! Listeners and eWomen members alike get 50% off on her Publicity Crash Course webinar at www.publicitycrashcourse.com.
Jill brings to you now the 3 key strategies for a more profitable growth in your business that you can apply in:
Jill has shared her powerful networking and publicity strategies on the stages of Tony Robbins, T. Harv Eker, Jack Canfield, Mark Victor Hansen, Loral Langemeier, Richard Simmons, and many more. Jill is the go-to person for building success through influence marketing, networking, and publicity. Over the past 25 years, Jill has worked with ABC, NBC, CBS, and other national and international media as a highly regarded publicity expert.
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