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Both independent self-published and traditionally published book authors must take their cost-effectively designed and implemented marketing strategy very seriously. In fact, one false move, and it could very well be curtains. Relative to book marketing, authors and publishers must decide upon how to invest in their advertising budget in order to maximize book/author awareness and increased book sales. Earned media is a form of advertising in which the book author and/or publisher acquires free book/author publicity from various media outlets ranging from TV, radio, and print/news organizations. As an independent self-published and traditionally published book author, how would you go about generating your own free book publicity? That is our focus on this edition of, “The Strategist Radio LIVE."
Kevin McCarthy is the brains behind an emerging start-up that is revolutionizing the way we learn to play the piano.
Amy Barone is a successful author who talks about how to publicize a book. Her newest book Kamikaze Dance is creating a stir thanks to her efforts.
Welcome to Rave Reviews Book Club's BlogTalkRadio production of RAVE WAVES "BUY THE BOOK," where host, Marlena Smith, is joined by Author Ernestine Rose. We are discussing her memoir, RAISING THE ROSES. Join us as we explore this book and become better acquainted with Author, Ernestine Rose.
This segment of BUY THE BOOK is sponsored by Beem Weeks, Author of JAZZ BABY.
If you'd like to know how you can get your own commercial recorded or read live on one of our shows, please visit RaveReviewsByNonnieJules.wordpress.com.
This week, Michael Pietsch and Tom Bissell talk about David Foster Wallace’s “Infinite Jest”; Alexandra Alter has news from the publishing world; Chris Jennings discusses “Paradise Now”; and Gregory Cowles has best-seller news. Pamela Paul is the host.
This week, Bill Bryson talks about “The Road to Little Dribbling”; Jennifer Schuessler has news from the literary world; Molly Young discusses new books about productivity; and Gregory Cowles has best-seller news. Pamela Paul is the host.
This week, Brent Staples discusses “The Defender” and the history of the black press; Alexandra Alter has news from the publishing world; Maria Konnikova talks about “The Confidence Game”; and Gregory Cowles has best-seller news. Pamela Paul is the host.
This week, Ben Rawlence discusses “City of Thorns”; Alexandra Alter has news from the literary world; Janice Y. K. Lee talks about “The Expatriates”; and Gregory Cowles has best-seller news. Pamela Paul is the host.
Join us to ngiht as we dicuss the latest slew of BATMAN V Superman publicity straight from EMPIRE MAGAZINE. We will discuss the articles and photos regarding the upcoming beast BATMAN V SUPERMAN film. We will also dicuss other upcoming DC Films mentioned this week.
This week, editors at the Book Review discuss the year’s best books; Alexandra Alter has news from the literary world; Matthew Schneier discusses facial hair and a treatise on men’s style; Bee Wilson talks about “First Bite”; and Gregory Cowles has best-seller news. Pamela Paul is the host.
in Self Help
Sue Fries is an award-winning author, public speaker, and syndicated talk radio host. She’s also a successful business owner, competitive dancer, and still finds time to be a mom.
Known by many as “The Termite Lady” of Ecola Services, Inc., Sue is the former director and chair of the Pest Control Operators of California. She is also an environmental activist for disadvantaged children with asthma, Director of UAIAP (United Against Indoor Air Pollution), as well as a consultant and national spokesperson for Indoor Allergen Control Network. She has been featured on Discovery Channel, History Channel, and America Now. She has two children, Tyson and Tiana.
Her website is: www.suefries.com
David Campbell is an outstanding executive coach and mentor. He has held Executive Roles in Public, Private and Not-For-Profit Organisations. David brings a wealth of leadership and management experience to the Change Series.
His website is: http://ddkcampbell.com.au/
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