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Kevin McCarthy is the brains behind an emerging start-up that is revolutionizing the way we learn to play the piano.
Amy Barone is a successful author who talks about how to publicize a book. Her newest book Kamikaze Dance is creating a stir thanks to her efforts.
Did you know that publicity is a subset of a book marketing strategy? Thousands of today's traditionally and self-published authors have been led to believe that gain actionable publicity is as easy as pie. In fact, there in no shortage of self-proclaimed publicists who continue to make tall claims; fooling authors into a mindset that with a hefty publicity investment their books will fly off the shelves. Nothing could be further from the truth. In fact, the average traditionally and self-published author distributes only 200 units. So, what does an honest and effective book publicity strategy consist of? That is our focus on this edition of, “The Strategist Radio LIVE."
in Self Help
Jackie Lapin, professional marketer and publicists has released her new intensive and comprehensive marketing materials which will help you market your products, your speaking engagements and your books. Join Dr. Carol Francis, Psychologist, with Jackie Lapin and unweave the many threads of selling yourself and becoming known.
About the Guest: Jackie Lapin has developed a marketing company which supports those speakers, writers, and product creators who are expanding peoples' consciousness. Conscious Media Relations, a media relations agency specializing in all matters relating to mind/body/spirit and conscious living--with its signature radio media tours introducing authors to more than 3,000 radio hosts who are seeking interviews in personal development, spirituality, wellness and inspired living. Her clients have included Don Miguel Ruiz, James Twyman, Dr. Joe Vitale, Dr. Joe Dispenza, Dr. Eric Pearl/The Reconnection, Denise Linn, Marie Diamond, Janet and Chris Attwood, Hay House, New World Library, Sounds True, Silent Stay Retreat & Hermitage, AgeNation, Make a Stand, Higher Brain Living and others.
Dr. Carol Francis, Clinical Psychologist in Los Angeles Area, author of 10 books all about evolving your life to heightened levels, and radio show host, aims to bring quality interviewees who will detail ways to bring the next level of success to your goals and daily strivings. DrCarolFrancis.com.
Liz and Alyssa interview Jill Lublin, a 24 year veteran of Public Relations. We dig in to find out what PR has to do with growing your business and doubling your income. We'll get Jill to tell us...
What you need to know about “the message”; what is it, and how to create it
What exactly is an expert anyway? Who can be an expert?
The secret sauce formula for creating a great media script
The “ooh-aah factor” that will set you apart
The real ROI on publicity
This week, Sam Tanenhaus talks about Zachary Leader’s new biography of Saul Bellow; Alexandra Alter has news from the literary world; Emily Bazelon discusses Jon Krakauer’s “Missoula”; and Gregory Cowles has best-seller news. Pamela Paul is the host.
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