51. The FX and Meaning of Economical Empowerment

A 2012 Nielsen study concluded that Black American buying power will reach 1 Trillion dollars by 2015.  The BE piece tackled the data from the perspective of how marketers and advertisers have taken this group for granted, but maybe shouldn’t given all the money it has to spend. Many have argued that more businesses ought to be investing in emerging markets (those in predominantly minority communities, in business owned by minorities and those servicing minority communities).
Should Black America be proud of just making up "13% of the total population" yet spending at a rate of growth that outpaces the remaining population by 30 percent? The answer should be "NO!" It should be noted, the report’s data which shows that the Black American demographic is younger, more educated and have higher incomes than commonly believed, BUT what can be said about the fact that we aren’t retaining that wealth for the long term and at a rate sufficient to pass down wealth to subsequent generations?

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