What is your why?

                                                          The Art of Starting book by Guy Kawasaki

"Everyone should carefully observe which way his heart draws him, and then choose that way with all his strength."-- Hasidic saying

Excerpt from the book- by Guy Kawasaki, The Art of The Start

It begins with a dream that just won't quit, the once in-a-lifetime thunderbolt of pure inspiration, the obsession, the world-beater, the killer app, the next big thing. Everyone who wants to make the world a better place becomes possessed by a grand idea. But what does it take to turn your idea into action?

Today's episode explores how to make meaning of your ideas which create your business. Without a deeply rooted conviction for the meaning of your pursuits, those pursuits will be underperformed. 

What is your Why?