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The “Membership Economy” – Revolution or Today’s Jargon?

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The Art of the CEO

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From assembly lines to videos, people are owning less and renting more.   But does this really mark some revolutionary shift, or is it just one more dressed up marketing tool?  Are “members” really uniting into consumeristic tribes – defining themselves by their purchases?  Or is the buying public just going after what’s cheapest and most convenient – business as usual?  Host Bart Jackson squares off in friendly debate with Robbie Kellman Baxter, advocate and author of The Membership Economy.  Tune in and you be the judge (and while you at it, grab some recurring revenue tips.)

 

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