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The Small Biz Growth Show - Helping you build the business you want.
In this episode Cash Miller of Titan Web Marketing Solutions and Steve Smith of GrowthSource Coaching talk about print advertising. It's often been said that the best time to advertise is in a down economy. The reason for that is simple. The immediate reaction when business is slow is to cut costs and the marketing budget is often the first thing cut. But a down economy is an opportunity for a business to market itself even more aggressively. Advertising rates are lower and your exposure for the same dollars can be a lot greater. But if you're a small business owner thinking that print advertising might be the way to go. Well there are 3 things you need to know first.