The Art and Science of Choosing with Sheena Iyengar

Why do we make the choices we make? Is the desire for choice innate or determined by our culture? Are we really in control of our choices, and if so, how much, and what determines this? Join us tonight on the Leadership Focus Radio Show for a very special guest: Dr. Sheena Iyengar. An award winning professor at Columbia Business School, and a recent presenter at TED, Dr Iyengar is the recent author of the much acclaimed book, The Art of Choosing, based on her primary area of research, how people respond and perceive choice. Malcolm Gladwell, the author of The Tipping Point, Blink, and Outliers says about her, "No one asks better questions, or comes up with more intriguing answers." A winner of the prestigious Presidential Early Career Award, with her book just named as a finalist of the 2010 Financial Times Business Book of the Year award, Dr. Iyengar is internationally known as a foremost expert on this topic. We are thrilled to have her here to explore with our host, executive coach, Lisa Pasbjerg, the mysteries of choice in everyday life and the art and science of choosing.