Can the Internet remove racism as an obstacle to business success?

Most businesses have a website which connects them to a global community in a way that is completely blind of color, caste, nationality, race, religion and even gender. If you buy a pair of shoes off the Internet, do you really need to know the personal details about the seller? Can Internet business remove barriers of racism? Can it enable those who previously were locked out of the marketplace to take advantage of the new technology and expand their customer base?  The Founders of BlackMall.com take a look at the Internet and its potential to create success.