The Marketing Process

This segment will cover the Marketing Process, step-by-step. Step One – Identify Your Target Market Step Two – Determine Your Budget Step Three – Choose a Media Outlet Step Four – Tailor Your Message Step Five - Track and Evaluate Your Results Step Six – Determine Your Follow-Up Plan After this segment you will have gained the basic knowledge of the marketing process, which is needed to initiate your own marketing campaign. As a small business owner myself, I understand the need for small business owners and managers to understand or gain the basic knowledge of the marketing process; making it possible from them to develop marketing programs to increase their sales revenue.