Dont Brainstorm Your Company Out of Biz with Best Selling Author Stephen Shapiro

What is innovation? Best-selling business author and speaker Stephen Shapiro talks with Smart Companies host, Kelly Scanlon. On this episode, Shapiro will explain why businesses struggle and at times fail at breakthrough innovations and what needs to change. Discover how to cultivate innovation at your company and how to approach, tackle and solve your business challenges.

Shapiro is the author of five books, including “Best Practices Are Stupid," which was named the best innovation and creativity book of 2011 and it’s an international #1 best seller.He has been featured in Newsweek, Entrepreneur Magazine, O-The Oprah Magazine, SUCCESS Magazine, The Wall Street Journal, ABC News, and CNBC. Clients include 3M, P&G, Nike, Marriott, Honda, Johnson & Johnson, Microsoft, NASA, USAA, Fidelity Investments, and GE. 

To hear more shows with host Kelly Scanlon please visit the archives.