Our Terms of Use and Privacy Policy have changed. We think you'll like them better this way.

Best Email Marketing Practices—And How to Avoid the Pitfalls, with Jessica Best

  • Broadcast in Marketing
Kelly Scanlon

Kelly Scanlon


Follow This Show

If you liked this show, you should follow Kelly Scanlon.

With a sea of emails swelling in our inboxes, you'd think email marketing would be the last way to get your company's marketing message across, right? Not so, says Jessica Best, the Digital Marketing Evangelist at emfluence, who notes that email marketing is still one of the most effective tools for communicating to customers and prospects. But, there's a right and a wrong way to do it.

Tune in as Jessica provides tips and strategies on how to create effective email marketing campaigns that people actually look forward to receiving—and the pitfalls to avoid so your emails don't wind up in the trash, and your company doesn't end up with legal trouble!