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#SuccessHackers Interviews Amy Hesser Crisis PR Expert

  • Broadcast in Business
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This week Barb Rozgonyi [@wiredPRworks], CEO of CoryWest Media and publisher of wiredPRwork.com and Jeff Willinger [@JWillie], Director of Collaboration, Social Business and Intranets at Rightpoint, bring you words of PR wisdom from Amy Hesser [@AmyHesser], CEO of Hesser Communications Group. Because everyone wants a stellar reputation, Amy's got some great #SuccessHackers tips for you - whether you're wearing a halo or dealing with a crisis. Named as one of  “The Top 25 Most Powerful Women in the New Economy,” by i-Street Magazine, Amy Hesser is celebrated for her work in preparing her clients to position their stories in compelling contexts and present them in ways that transcend old school media relations. As a former broadcast journalist, Hesser has a knack for leveraging her media insider insights to empower the people and organizations she works with as they gain top tier exposure in outlets ranging from The Today Show, to Fox News, The Wall Street Journal, Investor’s Business Daily and USA Today.