Life Business and Money - Today’s Customers - What Do They W

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Steven Kay

Steven Kay

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I've noticed something different about today's customer. Unlike the customer of yesteryear who did not have easy access to product information and multiple avenues by which to locate and purchase products, the customer of today can easily access information, compare prices and formulate product or service questions in the comfort of their home or office. The question of "What does today's customer want?" often comes to mind. Here's what I think they're looking for.

 

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