Allnyson Tolber, the co-founder of Sugartooth Tours, a local dessert walking tour company in New York City talks about her march to creating a truly unique offering. The company has recently announced this year's Ice Cream Summer Sundays Tour. This tour opens to the public starting this June, and goes through the end of August.
Kevin Paul Scott on a new trend in retailing, indeed in business itself. Today's consumers shop at stores and frequent brands that share their values. Just as America has become divided and polarized at the political level, so too is business becoming polarized between red and blue leaning brands. Why is this happening? What does this say about branding? Will this trend continue? Can businesses risk this in alienating various segments of the population?
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