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Readying Your Small Business for a Better Economy

  • Broadcast in Business
Small Business Radio

Small Business Radio


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Kate Reid, CEO of Call of the Wild, the longest running adventure travel company in the world for women since 1978, bought the company from its founder in September of 2008 - as Lehman Brothers was collapsing. Kate talks about her journey as the new owner and CEO of the prestigious adventure travel company, and what tools she's found effective to help her manage her business and weather the Great Recession.