Shopper Revolution Interview Series - Craig Tokusato, Diamond Foods Inc., & Mary Tarczynski, MARS

Recorded live at the Shopper Marketing Expo in Chicago, we interviewed Craig Tokusato, Diamond Foods Inc., and Mary Tarczynski, SVP General Manager of MARS Advertising. Mary joined MARS in 2007, bringing more than 15 years of sales and marketing leadership experience at Coca-Cola, Kraft Foods, Clorox, and Kern's Beverages. Also, Craig, featured in the ISMI 2009's "Who's Who" in Shopper Marketing, joined Diamond Foods in 2009 following three years at Williams Sonoma and 12 years in brand shopper marketing and general management at Clorox Co. Craig has received numerous awards including the Clorox Worldwide Marketing Leadership Award, Laundry and Specialty Division Leadership Awards and a Silver Effie.