Shopper Revolution Interview Series - Alison Chaltas & Sarah Gleason, Interscope

Recorded live at the Shopper Marketing Expo in Chicago. We interviewed Alison Chaltas, Principal, and Sarah Gleason, Consultant, of Interscope. Alison's core strength is building brands through creative insight-based retail solutions. She has been at the forefront of shopper marketing and category management best practices for 20 years. Sarah is a master at developing and institutionalizing actionable retail marketing strategies, having spent 18 years in brand management, new product development, and strategy.