Shopper Revolution Interview Series - Dr. Brian Harris, The Partnering Group

Recorded live at the Shopper Marketing Expo in Chicago. Interview with Dr. Brian Harris, founder and co-chairman of The Partnering Group. Dr. Harris is internationally recognized as a pioneer and innovative though leader in the field of retailing and consumer products marketing. He has led the global adoption of two of the most significant modern methods in the retailing and consumer products marketing industry: computerized shelf space management and category managment. He is recognized around the world as the "father of category management."