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Failure Offers the Best Lessons in Business

  • Broadcast in Business
Shop Talk for Entrepreneurs

Shop Talk for Entrepreneurs


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Everyone has failed somewhere along the way. And the bigger the failure, the bigger the lesson if you're not afraid of failure and are willing to learn.

Justin interviews Marty Metro, owner of UsedCardboardBoxes.com which provides low-cost, earth-friendly moving boxes and strives to be a zero-waste company.

Marty Metro has a unique, “if at first you don’t succeed” attitude… and a track record to prove it! In 2002, he started a chain of eco-friendly retail stores to buy and sell USED moving boxes in Los Angeles with dreams of a national franchise. His attempt was premature, undercapitalized and riddled with logistic flaws. After 3 long years, Metro was forced to cease all operations, leaving him and his wife, not just an empty bank account, but $300,000 of personal debt.

Devastated but not discouraged, his relentless entrepreneurial drive lead him to revise the business plan, raise capital and re-launch a scalable, tech-centric model to buy and sell millions of used boxes, just one year later. That plan succeeded and he now works with some of the largest companies in the country, and has been covered by most major news outlets.

Justin Krane is a Certified Financial Planner and the President of Krane Financial Solutions. His savvy approach to financial planning allows clients to unite their money with their lives and business. Using a unique system developed from his studies of financial psychology, Justin partners with entrepreneurs to create a bigger vision with education and financial modeling.