How a Pre-Conference Briefing Can Improve Your Exhibit Sales

One of the best ways to get more leads and higher quality sales leads from your education conference exhibits is to set aside time for a pre-conference briefing with your exhibit staff. With respect to everyone's time and attention, what topics are most important to cover, and how can you facilitate the meeting so everyone leaves pumped up and ready for success? That’s the topic  for a new article on the STS web site and this 15 minute interview with trade show expert, Keith Reznick, of Creative Training Solutions, developer of the Trade Show Advantage Conference Success Kit, available through the STS online store.