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2012 Ed Tech Market Trends and Forecast

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Selling to Schools

Selling to Schools

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Use of computers and other digital technology has increased nearly two-fold over the last several years. What does the future hold, especially with school budgets in terrible shape? You may be surprised that a recent study suggests that the K-12 market is poised for growth. Though IT purchasing plans are always a challenge to forecast, the Center for Digital Education provides us with a comprehensive analysis about the buying plans and growth areas for instructional technology in K-12 schools.  Their latest report includes important trends and insights for companies that sell software, hardware, and other digital products and services to educators. SellingToSchools publisher Glen McCandless will discuss a few of the key findings with the research team during this 18-minute episode.

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