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Using Research in Your Higher Education Marketing Program

  • Broadcast in Marketing
Selling to Schools

Selling to Schools


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Publishing research about educational technology products and services can be an important part of your education marketing plans. It can help you more clearly articulate your product’s value proposition and can provide access to important channels for reaching buyers with a high-credibility message. During this show, we’ll be talking to Dr. Rob Foshay about his article on this topic in “The Experts' Guide to the Postsecondary Market”