It used to be that cars were mostly mechanical – or so my husband and daughter have told me. I only know that I put in gas (thankfully, I live in a state where I don’t do it myself), turn the key, turn up the radio and go.
But cars break. And most women don't have a lot of experience fixing the little things on their cars - nor have they had a lot of good times when trying to explain problems to their mechanics. I know there are good situations out there, but by and large, it's a man's world of gears and wheels and other stuff
Audra Fordin has been in the automotive industry for most of her life. With her free monthly workshop, iPhone app, available through iTunes, as well as clothing and a DVD which are available at www.womenautoknow.com, Audra is one of those pioneer women changing that persective for the future!
According to Audra, “Everything I do is against the stereotype of the way the automotive industry is run.” She cites the rarity of being a woman in charge of an auto shop, her motto to “tell NOT sell,” and her focus on educating the customer about vehicle repairs, safety and after care, as evidence of what shops can do to make themselves stand out amongst the competition.
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