Empowering you Radio presents: Post Recession Recovery-Give them steak!

Join your host Robin Hardy as she chats with Kim Castle is an expert in "conscious business" development and the pursuit of "whole wealth "— a holistic approach to social, environmental and financial performance in business. Kim Castle can share valuable lessons from the Great Recession including changes business owners and entrepreneurs can make now to help them prosper no matter what the economic future holds. “For years businesses have been told to ‘sell the sizzle, not the steak,’” says Castle, co-creator of the BrandU® business development curriculum and some of America’s top brands. “After decades of that we now crave something more. We want the steak.” An emerging trend among top entrepreneurs is the desire to integrate life, work and values in ways that are profitable and socially and environmentally responsible. Kim Castle and her husband and business partner, Vito Montone, are experts in this arena, known as conscious capitalism. They can share tips on how business owners can: ? Avoid the high-cost of shortsightedness: Vito and Kim explain how shortsighted decisions brought on the recession and provide examples of how entrepreneurs are creating successful, sustainable businesses in the emerging economy. ? Build vision that creates success: A BrandU® student saw her personal organizing business increase 400 percent in two weeks after she changed her criteria for what jobs she would accept. Kim, her business coach, explains how this recipe for business success also makes for happier entrepreneurs. ? Boost profits: Vito and Kim explain how building a business based on what you truly love is the key to connecting with customers and increasing sales