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TEI 162: How product managers can influence people

  • Broadcast in Business
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Global Product Management Talk is pleased to bring you the next episode of...

The Everyday Innovator with host Chad McAllister, PhD.

The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers.

About the Episode:

When I ask product managers why they got involved with product management and what they want from the role, a frequent answer is to have more influence. This also ranks as most important out of all the reasons for being a product manager. Does that ring true for you as well?

Product managers with more influence are able to accomplish more — creating better products for customers that they value. Product managers with less influence may be treated like gophers — asked to go do this or go do that. Such product managers are more reactive than proactive. If you are like me, there is little that sounds fun or rewarding about that. Indeed, we need influence.

To help us get it, I invited Tom Henschel back. He joined us in episode 137 to share a tool for talking like a leader, which is part of increasing your influence. This time he shared a model for having more influence called the Five Influence Strategies.

In the discussion, you’ll learn how to use the components of this strategy, which are:

  1. Build credibility
  2. Involve people actively
  3. Frame ideas for them
  4. Present compelling evidence
  5. Customize your communication

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