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Paul O'Connor, Founder of The Adept Group, Addresses The Value Of Product Line Roadmapping For Tying Strategy To Execution
Companies that embrace product line roadmapping can reap enormous benefits, including: greater strategic impact (think revenue, earnings and market share); faster deliveries by leveraging platforms and delivering feeding technologies and capabilities in a more timely fashion; focused and amplified innovation; better resource use efficiency through much smarter cross-organizational/cross-hierarchy coordination of work and decisions specific to a common product line strategy.
“I am looking forward to the opportunity to discuss this important topic with the listeners of Global Product Management Talk because it is my observation and belief that, at minimum, product line roadmapping offers organizations the opportunity to double the impact – that is, the bottom line performance – of a product line when compared to the base case of not doing roadmapping,” states Paul.
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