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Product Management and Value Co-Creation w/Jose Briones, PhD

  Broadcast in Management

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(323) 927-2957

 

Value Co-Creation not only describes a business management trend of jointly creating products, the term also refers to a change in orientation towards quantifying the customer experience.  Value co-creation is a movement  towards recognizing the perceived value experienced by the customer throughout all interactions with the product, brand and service. Product managers recognize that the value of the customer experience is much more than mere financial transactions.  This discussion will uncover how value co-creation can be applied to the successful development of products and services. 

 

For the past year, Dr. Briones has been creating a next-generation framework for innovation management based on a spiral approach. The basis for the framework is the different management approaches for disruptive or new-market innovation vs. incremental innovation combined with a controlled iterative approach to the discovery process. This framework has been presented at numerous conferences and webinars to great reviews.

 

"As a frequent participant in the Global Product Management Talk, as well as other Twitter chats, such as #innochat, I look forward to the participants’ experience in applying value co-creation to the product management process," commented Dr. Briones.

Resources: http://pack.li/3u 

Tags:
value
management
marketing
product
creation
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