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  • 00:37

    TEI 053: The 26 Most Important Concepts for Product Managers and Innovators

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    Global Product Management Talk is pleased to bring you episode 053 of...


    The Everyday Innovator with host Chad McAllister, PhD.


    The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers.


    About the Episode: Welcome to the one year anniversary of this podcast. I’m excited to review the key concepts I found most useful for product managers and innovators from the last 52 episodes. I heard Tim Ferriss do something similar on his podcast and thought it was really helpful and I think you will find it valuable for this podcast. Also, I want to share a product mastery roadmap I have been working on – a roadmap that tells you how to go from a product manager to a product master.


    Before jumping in, I have some exciting news to share – thanks largely to this podcast, I was named a “Product Management Top 40 Influencer for 2015” on the Product Management Year in Review site. I’m honored and humbled to be on the list. I have had the pleasure of interviewing some of my fellow influencers. Others I have not yet interviewed but do follow, including Eric Ries, Steve Blank, and Guy Kawasaki.

  • 00:36

    TEI 035: AIPMM is the Professional Association for Product Managers

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    Global Product Management Talk is pleased to bring you episode 035 of...


    The Everyday Innovator with host Chad McAllister, PhD.


    The podcast is all about helping people involved in developing and managing products become more successful, grow their careers, and STANDOUT from their peers.


    Our Guest: Professional associations provide value to career development. The first professional association I was involved in was the Project Management Institute, and I eventually became certified as a Project Manager Professional (PMP) because I recognized its value in helping me improve my project management capabilities while also helping me to stand out with future employers. Another association I have valued, as well as contributed to, is specific to product managers, marketing managers, and innovators. It is AIPMM, The Association of International Product Marketing and Management. I interviewed the president, Therese Padilla, to learn more about this important organization.

  • 00:43

    TEI 031: 4th Annual Study of Product Team Performance – with Greg Geracie

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    Global Product Management Talk is pleased to bring you episode 031 of...


    The Everyday Innovator with host Chad McAllister, PhD.


    The podcast is all about helping people involved in developing and managing products become more successful, grow their careers, and STANDOUT from their peers.


    Our Guest: I am bringing back my guest from episode 17, which was about creating the ProdBOK – The Guide to the Product Management and Marketing Body of Knowledge and how Greg Geracie led that effort. I also shared on that episode that he is a co-author of the annual Study of Product Team Performance and the 2015 report is now available. Greg joined me to share the key findings from the study and help all of us better understand team performance and changes that could improve performance of product teams.


    Highlights from the discussion include…


    4 new factors were added in this year’s study that are associated with product team  performance.



    Strategic decision-making — product teams that develop their capacity for strategic decision-making and following strategic objectives are aligned with higher performance.
    Standup frequency – teams that regularly and frequently hold standup meetings are much more likely to be higher performing.
    Quick problem recovery – teams that are nimble and can adapt to unforeseen issues quickly are correlated with higher performance.
    UX collaboration – active and early participation and product development with user experience professionals leads to more successful product teams.

  • 00:42

    TEI 018: Product Management through the Eyes of a Cartoonist

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    Global Product Management Talk is pleased to bring you episode 018 of...


    The Everyday Innovator with host Chad McAllister, PhD.


    The podcast is all about helping people involved in developing and managing products become more successful, grow their careers, and STANDOUT from their peers.


    Our Guest: Kriti Vichare writes about the life of  innovators and entrepreneurs as a doodler/cartoonist at #Entrepreneur Fail. Her work has appeared in Forbes, Under30CEO, and Business2Community, plus many more. She also serves as the Director of Innovation for the United States Postal Service and previously worked for PepsiCo as a Senior Marketing Manager and Kraft Foods as an Associate Brand Manager.


    Highlights from the discussion include:



    Kriti describes her career path as a cartoonist would – started in statistics, moved to selling juice, and now sells mail for a living.
    At Kraft, Kriti managed the Tang product (originally an orange drink made from powder popularized when NASA astronauts drank it in space), and learned through market research that a trend among Tang drinkers had changed. Reformulating Tang to use real sugar brought customers back.
    Kriti learned the most about innovation and product management when she left the corporate world and founded her own startup. 
    She skipped validating her product idea with potential customers and plummeted into creating it. After floundering for a bit, she read the Lean Startup and started applying concepts she was already familiar with, such as the Minimum Viable Product.

  • 00:36

    TEI 030: How Product Managers Create Products that Hook Customers

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    Global Product Management Talk is pleased to bring you episode 030 of...


    The Everyday Innovator with host Chad McAllister, PhD.


    The podcast is all about helping people involved in developing and managing products become more successful, grow their careers, and STANDOUT from their peers.


    Our Guest: Nir Eyal has been a startup co-founder, a CEO, and now helps product teams build habit-forming products. He is also the author of the book “Hooked,” which tells you how to create products that capture the attention of consumers and create engagement.


    Highlights from the discussion include…



    The “Hooked” model applies best to products that require repeat engagement. This is clearly appropriate for many software applications (e.g., Facebook, Twitter, Google) but can also be incorporated in the service aspects of other products.
    The 4-step hook model is:

    Trigger: a cue to action  that tells the user what to do next (e.g., “You got to see this video!”). A trigger leads to an action.
    Action: the simplest behavior done in anticipation of the reward (e.g., clicking on the link to see the video).
    Variable Reward: satisfies the customer’s curiosity or need for taking action. Adding a bit of variability creates surprise and enhances anticipation that keeps customers returning (e.g., mailing video updates weekly but varying the day they are mailed).
    Investment: for customers to be truly hooked, they must have some investment in the product themselves – some work they perform that helps create attachment to the product (e.g., enhancing or completing their customer profile).



  • 00:32

    Promoting your new product or service.

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    Promoting Review the product/service you are an affiliate of - When you begin to promote your product/services, you'll want to write a review for each one you promote. A review is usually only one page and it contains the following information: 1. Product, service, or website name 2. Description - A brief description of the product, service or website 3. Availability - Where the item can be purchased or accessed 4. Pros - What you feel is good about the product 5. Cons - What you don't like about the product 6. Price - Do you feel the price is fair, too high, or too low 7. Recommendation - Why would you recommend or not recommend this product and who would you recommend it to 8. Additional comments 9. Contact information - Let them know the contact information of the product/service/website owner If you'd like to get products you can try out and then review on your blog, there are two ways to get them: 

  • 00:40

    TEI 020: How to Get a Product Management Job – with Gayle McDowell

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    Global Product Management Talk is pleased to bring you episode 020 of...


    The Everyday Innovator with host Chad McAllister, PhD.


    The podcast is all about helping people involved in developing and managing products become more successful, grow their careers, and STANDOUT from their peers.


    Our Guest: Gayle Laakmann McDowell is an experienced software engineer, having worked at Google, Microsoft, and Apple. In 2008 she founded CareerCup, a company to help people get tech jobs and assist tech companies with their interviewing process. She also authored “Cracking the PM Interview: How to Land a Product Manager Job in Technology.”


    Highlights from the discussion include:



    The 4 Framework: Employers what product managers with skills in four areas:


    Technology: the technology related to the work the company does. For example, a product manager should understand software development if they work for a company that creates software applications.
    Business: knowledge of marketing, sales, production, etc.,  practices, managing and motivating others, and aligning product management objectives to business objectives.
    Industry: specific domain knowledge of the industry. For example, if you’re creating software applications for the finance industry, financial skills and knowledge of the industry.
    Product: the ability to think like the user, develop solutions to their problem, and manage the process and people for creating a product.


    The priorities of the four skill areas do differ based on company. For example, Amazon emphasizes business skills first while Google emphasizes technology skills first. Determine what is important for the companies you wish to interview with before you get into the interview.

  • 00:48

    TEI 017: Creating the ProdBOK – with Product Manager Greg Geracie

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    Global Product Management Talk is pleased to bring you episode 017 of...


    The Everyday Innovator with host Chad McAllister, PhD.


    The podcast is all about helping people involved in developing and managing products become more successful, grow their careers, and STANDOUT from their peers.


    Our Guest: Greg Geracie is an experienced product manager, author of the best selling book “Take Charge Product Management,” as well as editor and chief of the “ProdBOK – The Guide to the Product Management and Marketing Body of Knowledge.”  


    Highlights from the discussion include:



    Product Managers in the past did not have a guide or reference book that summarized the product management body of knowledge, not until Greg led the creation of the “ProdBOK – The Guide to the Product Management and Marketing Body of Knowledge.”
    The ProdBOK, created by 60 industry and thought leaders and co-edited by MIT professor Steven D. Eppinger, provides a foundation for the product management profession, standardizing terminology, processes, and tools, much as the PMBOK has done for project managers.
    The Association of International Product Marketers and Managers (AIPMM) sponsored the creation of the ProdBOK.
    The ProdBOK is organized in three primary sections:

    History of product management, spanning the last 70 years. The section also includes terms the practitioner should know as well as fundamental concepts.
    Product management processes from the conception of product ideas through product launch and finally to product retirement.
    Key product management tools most product managers should apply.



  • 00:34

    TEI 016: Another New Podcast for Product Managers–with Nis Frome

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    Global Product Management Talk is pleased to bring you episode 016 of...


    The Everyday Innovator with host Chad McAllister, PhD.


    The podcast is all about helping people involved in developing and managing products become more successful, grow their careers, and STANDOUT from their peers.


    Our Guest: Nis Frome is the producer of a new podcast for product managers and developers called, “This is Product Management,” which is sponsored by Alpha UX. He is also the Director of Demand Generation at Alpha UX, a software validation platform that provides real-time user insights. 


    Highlights from the discussion include:



    The importance of storytelling is learning the story of the customer – making sense of the customer’s problem and the best solution that provides the most value.
    The podcast, “This is Product Management,” that Nis produces emphasizes digital products, but the content is applicable to anyone working on products in companies, regardless if you are a product manager or not.
    Instead of MVPs, large organizations should think in terms of minimal viable experiments – quickly running low-cost experiments to test hypotheses and learn what the customer needs.
    Of the topics covered so far on the This is Product Management Podcast, demand validation is one Nis explored further during our interview. Demand validation occurs before optimizing a product and involves a single type of experiment that demonstrates at least one customer is interested in the product concept – getting from zero customers to one customer.

  • 00:47

    TEI 027: If You are a Product Manager, You Need to Know about PDMA–with Charlie

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    Global Product Management Talk is pleased to bring you episode 026 of...


    The Everyday Innovator with host Chad McAllister, PhD.


    The podcast is all about helping people involved in developing and managing products become more successful, grow their careers, and STANDOUT from their peers.


    Our Guest: 


    I have the pleasure of interviewing people in all types of roles that can help product managers, developers and innovators. And today I get to bring you a discussion with the Chairman of the Product Development & Management Association (PDMA), Charlie Noble. I’ve been wanting to do this interview because PDMA is the professional association that first opened my eyes to the discipline of product management.


    Charlie is also an award-winning professor at the University of Tennessee where he teaches design, innovation, and new product development. He has helped many organizations with product development and marketing issues as well as contributing to research in these areas.


    How do you create meaningful products for customers? Some tools and steps include:



    Identifying cultural trends and movements. Consider the driving forces impacting the target market using environmental scanning (such as PESTLE analysis). Reviewing social media content is helpful for identifying emerging trends and themes.
    Interviewing customers and discussing what cultural trends are important to them and how they feel about the context of a product.
    Creating market segments based on customer mindsets, attitudes, and the information collected from environmental scanning and customer interviews.
    Designing the product to a specific segment.

  • 00:39

    TEI 014: How to Break Into Product Management or Change Industries

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    Global Product Management Talk is pleased to bring you episode 014 of...


    The Everyday Innovator with host Chad McAllister, PhD.


    The podcast is all about helping people involved in developing and managing products become more successful, grow their careers, and STANDOUT from their peers.


    Our Guest: Lee Martucci is a marketing professional and certified New Product Development Professional (NPDP) with over 25 years of experience with numerous roles in product management, from telecommunications and cell phone services to building materials. He is currently helping GAF. You likely know this company if you have been involved in building, repairing your roof, or walking through Home Depot or Lowes, where their roofing shingles and sealants are sold.


    Highlights from the discussion include:



    How to get your start in product management and overcome the classic catch-22 – job descriptions require prior experience as a product manager.
    A job description is a wish-list and you need to learn how to position your experience to best meet the job description.
    One way to switch industries as a product manager.
    How to frame the lack of industry experience as a real benefit to a future employer by having fresh eyes that lead to valuable innovations.
    Learn product management from others, experts who author credible books and provide training, and professional organizations, such as PDMA, AIPMM, and meetups.
    Observing customers and interviews are important tools for understanding customers’ preferences and finding new insights about problems.
    Partners have keen customer insights that can lead to successful new products.
    Recognizing growing trends in an industry and market and timing trends correctly can position new products for great success.