Is "Social Media" a Distinction Without Meaning in Today's World?

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A conversation with Alex Butler, Digital Strategy and Social Media Manager at Janssen, and Silja Chouquet, Founder and Chief Executive Officer, Whydot Pharma, about SMi's 2011 conference on Social Media in the Pharmaceutical Industry taking place in Central London with a focus on the larger issue of whether the "social media" distinction is losing its meaning in a world where most of what's of value on the Internet is social.

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