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Eyes on the Adherence Prize

  Broadcast in Business

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How HealthPrize Uses Financial Incentives and Fun to Change Patient Behavior: A conversation with Tom Kottler, CEO, and Katrina S. Firlik, M.D., Chief Medical Officer, HealthPrize, about the company's innovative, compelling approach to solving one of pharma's most perplexing puzzle: how to improve medication adherence.
Tags:
pharmaceutical
marketing
Health
Healthprize
adherence
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archived

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