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My guest today is Jon Leland of ComBridges. He is an Internet marketing expert who has been on the cutting edge of production technology most of his life. He talks to us about his book, Internet Marketing: 8 Key Concepts Every Business MUST Know. (Go to www.ComBridges.com to learn how to download a section of it free.) Unlike most Internet marketing experts, Jon is not of the digital generation. He's 65, so he can communicate easily with 40s-60s-year-olds.