The Business of Online Thought Leadership: Sandy Carter, IBM VP & Author

Sandy Carter is IBM’s Vice President, SOA and WebSphere Marketing, Strategy, and Channels and new author of the book "The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market". She is responsible for IBM’s cross-company, worldwide SOA initiatives and is in charge of one of IBM’s premier brands, IBM WebSphere. She is also known for her outstanding innovative Marketing 2.0; she has led the brand to win 14 industry marketing awards in the past year. She is also author of the book The New Language of Business: SOA and Web 2.0.