David Eisenstein of Purplearn -- Brain Fitness Specialist

It is the 6th leading cause of death in the US and 5th leading cause of death for those aged 65 and older. It is the only cause of death among the top 10 in the US with no way to prevent it, cure it, or slow its progression. It’s Alzheimer's Disease. Deaths from AD increased 68% between 2000-2010, while deaths from other major diseases, including the number one cause of death, heart disease, decreased. People spend hours at the gym improving their physical self, but often neglect to exercise an especially vital organ – the brain. Keeping brains active helps build cognitive reserves. This is the brain's ability to create new neural pathways and connections that can be used as a sort of brain savings account, allowing you to draw on this at a later date. Studies show that people continue to operate at a high level of functioning throughout their lives by building brain reserves. David Eisenstein of Purplearn is dedicated to helping adults stave off the ravages of time using various Brain Fitness techniques. Brain fitness is a person’s capacity to meet the various cognitive demands of life -- ability to assimilate information, comprehend relationships, develop reasonable conclusions and plans. Like the brain itself, David’s path is convoluted. He is a long time educator and former stand-up comic, with over 25 years in public and private education and is an expert in cooperative learning. There is a huge social component in keeping dementia at bay, and research shows that thinking done with others increases prevention, like playing bridge. David will offer suggestions to nurture and exercise brains for adults of all ages. After the interview, check After Hours at Jersey Coastal Live.