William Tincup - "Change Your Bait": The Employer Brand That Matters

William Tincup will join NED on April 16th. This is going to be an exciting show. William is a Principal at Starr Tincup, strategic marketing consultancy for human capital firms. We're slated to discuss why marketing matters to the recruitment community and what recruiters and employers should focus on to win A-rated talent. We'll start this show with William providing a "state of the union" of recruiting over the past year and we'll dive into what to expect in the future. More to come.....