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  • 01:02

    Using LinkedIn Marketing For B2B Lead Generation

    in Marketing

    On March 26, 2013 - Kristina Jaramillo (the New York Times recognized LinkedIn marketing expert who created the first and only Instant LinkedIn Marketing Templates at http://www.InstantLinkedInMarketingTemplates.com) will join forces with Victoria Ipri who provides LinkedIn master-class training for the sales, marketing and operational teams of B2B companies with revenues over $1 million and 5 to 50 employees.
    On this radio show interview they'll discuss...
    Why B2B organizational leaders, sales, marketing & PR executives need to pay more attention to their personal profiles? Find out what's keeping those involved in the business development process from getting more business through LinkedIn!  
    How to structure your LinkedIn profile to attract more prospects, potential referral sources, strategic alliances and the media to you.  
    The actions you must take on LinkedIn to fill your sales funnel with leads  
    How you must be integrating your LinkedIn marketing efforts with content marketing, blogging, video marketing, email marketing, event marketing plus much more

  • 00:16

    Exhale Marketing and B2B Communications: Customization and Clarity

    in Marketing

    An overview about Exhale Marketing and the value of customized messaging for B2B companies.

  • 01:00

    How Content Marketing Can Transform Your B2B Organization

    in Marketing

    On this episode of B2B Marketing Insider's Radio Show, content marketing expert Eric Gruber (whose articles can be found on top websites like MarketingProfs, Entrepreneur.com and About.com) interviews Content Marketing Institute Founder Joe Pulizzi on how content marketing can transform your B2B organization.
    Joe Pulizzi:
    Writes one of most popular content marketing blogs in the world; Is co-author of Get Content Get Customers,  and Managing Content Marketing, Is founder of the Content Marketing Institute and Content Marketing World, the largest event for content marketers. Has been featured in most of the leading marketing publications and blogs in the world. Is one of the leading speakers in the world on content marketing and social media and has performed hundreds of keynote presentations around the world. Listen to this episode then go to B2BMarketingRadioShow.com and register for free for our expert's resources so you can get access to Joe's 100 content marketing examples plus the Content Marketing Institute's Complete library of white papers.

  • 01:02

    B2B Marketing Radio Show Social Media Engagement Debate

    in Marketing

    Website conversion consultant Adam Hommey (Founder of Help My Website Sell and Creator of the Business Creator's Institute) debates New York Times recognized social media and LinkedIn marketing expert Kristina Jaramillo on social media engagement strategies.
    Join us for a 360 degree view on how you should be connecting and interacting with your social media connections. Listen to the recording and sign up for our guest expert's resources by going to: http://www.B2BMarketingRadioShow.com - and see how you can get up to 20 hours of video and audio instruction for free.

  • 00:16

    How to Use B2B Content Marketing to Acquire New Customers

    in Marketing

    B2B content marketing can help you boost your online visibility and attract more customers to your website. Marketing writer and expert Jeanne Grunert from Seven Oaks Consulting shares tips, expert insights, and action steps for using B2B content marketing to acquire new customers. It's all part of words that WORK - to boost profit, acquire customers, and grow your business.  

  • 00:58

    Award Winning B2B Video Content Marketing Strategies

    in Marketing

    A recent Web Video Marketing Council, ReelSEO and Flimp Media report shows that 93% of marketers use video for online marketing. That’s a 12% percent increase year-over-year because B2B organizations are realizing that engaging videos drive traffic and leads. For example, Dell Inc.’s Enterprise Solutions Group’s revenue rose 8% in its recent fiscal quarter largely because of their ramped up video marketing efforts which have generated more than 6.5 million views.

    Another organization that’s gaining huge successes with video marketing is Dunn & Bradstreet’s Credibility Corp. –  an extremely well-funded startup led by CEO Jeff Stibel that raised $200 million to buy D&B’s small business-focused assets.  Our guest is Credibility Corp’s Director of Enagement (Dustin Luther) whose social media team is focused on implementing interesting BtoB campaigns such as their award-winning CredibilityLIVE events while also maintaining a credibile social media presence through their blog (Credibility Insights) and on sites like Twitter (@DandB), Facebook (/DandBCredibility) and LinkedIn (Dun & Bradstreet Credibility Corp). He’s also responsible for creating and launching a viral video campaign that won him a BtoB Magazine award!

    Listen to this radio show interview with Dustin Luther and uncover his award winning b2b video content marketing strategies.

  • 01:02

    Smart & Not-So-Smart B2B Social Media Marketing Moves

    in Marketing

    In this B2B Marketing Insider's Radio Show, LinkedIn Marketing Expert Kristina Jaramillo interviews Jose Palomino on the smart and not so smart social media marketing moves B2B business owners, mid-market CEOs and Fortune 1000 marketing exectives are making.
    Uncover the social media marketing actions you need to be taking - and what you should stop doing right now!
    Listen to this interview then grab 2 of Jose's free ebooks plus a free e-course by clicking on: "Get Our Expert's FREE Resources" at B2BMarketingRadioShow.com

  • 00:31

    B2B Facebook Marketing - A Chat with Brian Carter

    in Marketing

    I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT.  We help marketing executives and their teams tell their most important company, product and customer stories to the world.

    This podcast is all about making marketing communications and content more human, fun and effective.

    We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog.  Follow Kathy.


    Facebook for Business

    When we hear about companies who have been successful on Facebook….we think consumer companies: Starbucks, Dunkin Donuts, Lush Cosmetics, Lay’s…and on and on. What about for b2b? What’s different for b2b – is it really that different? What works and what doesn’t? 

    Join me Thurs, Aug 28th, when we chat to Facebook marketer and funnyman, Brian Carter.

    About Brian

    Brian Carter, is the internationally bestselling author of three books: The Like Economy, LinkedIn for Business and Facebook Marketing. He's s one of the best known names in digital marketing and has been in the game for 15 years. He's keynoted and developed marketing programs and strategies for companies of all sizes, including Microsoft, Universal Studios, The U.S. Army, The World Health Organization, NBC, PrideStaff, and Dramamine. Brian has been on Bloomberg TV and has taught digital marketing to more than 10,000 students. His current projects are two new books- The Cowbell Principle, and Facebook For Network Marketing.

    Follow Brian.

  • 00:55

    Increasing B2B Campaign Conversions

    in Marketing

    New York Times recognized social media expert Kristina Jaramillo will show you how she's helping B2B marketing and sales teams capture more leads using LinkedIn, content marketing and landing pages.
    Then, our guest expert, Chris Goward, President and CEO of Wider Funnel - (one of the most recognized conversion optimization firms in the world) will show you how to increase the effectiveness of your landing pages so you can convert more of your social media followers into prospects and clients.
    Chris Goward will be sharing real case studies including:
    How his firm increased B2B landing page lead generation by 15% for Merchant Warehouse How his firm was able to achieve a 290% more webinar pre-registration leads for Environics How his firm lifted SAP's lead generation by 32.5% while adhering to strict branding guidelines Listen to this radio show interview - then check out all of our interviews at http://www.b2bmarketingradioshow.com

  • 00:30

    Tips and Tricks for Adding Humor to B2B Marketing

    in Marketing

    I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in the heart of Silicon Valley. This show airs Thursdays at 3:30 PM PDT.  Keeping it Human helps marketing executives and their teams tell their best and most important company, product and customer stories to the world. We are a jargon-monoxide-poisoning free zone. Our show is created especially for marketing execs and their teams.

    Adding Humor to B2B

    Humor is a key pattern disruption device and it's increasingly important in a noisy world. In this episode, I'll discuss some of my favorite examples and tell you why they worked and how you can weave fun and humor into your b2b marketing.

    Drop us a line at the show with your questions and comments: kathy at keepingithuman.com.

  • 01:13

    42 B2B Social Media Rules

    in Marketing

    Natascha Thomson – the former Director at SAP who has more than 15 years experience in B2B marketing with a focus on using social media to connect people for business, joins New York Times recognized social media expert Kristina Jaramillo on the B2B Marketing Radio Show.
    During This Radio Interview with Natascha Thomson, You Will:
    Learn about 42 b2b social media rules that will help you create actual, tangible results. Find out how B2B organizations are being inconsistent with their social media efforts Learn the social content creation mistakes organizations are making Listen to a discussion and debate on curation – and learn how to use it most effectively Learn how to leverage your social media channels.  See how to use LinkedIn for business, Twitter for broadcasting, Slideshare for building awareness, YouTube for exploiting videos, Pinterest for getting referrals and branded communities to build meaningful relationships with prospects and influencers. Discover the right way to converse and engage with B2B audiences on social media Get inside look at how both social media experts (Kristina Jaramillo and Natascha Thomson) position themselves as thought leaders on B2B social media networks Understand how to use social media in your complete sales cycle – from building awareness, to generating leads, to retaining customers and building loyalty to driving promotion to enabling your sales team.