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Rob Yoegel, the Content Marketing Director at Monetate who oversees all content marketing initiatives, both internal and external, across multiple platforms and formats to drive sales, engagement, retention, leads and positive customer behavior - will share his channel content marketing strategies. If you are a marketing executive within a B2B multi-channel organization who would like to avoid getting lost with a content marketing program, you need to listen to this radio show interview with Rob Yoegel and B2B content marketing Eric Gruber. Then grab Rob's presentations by going to http://www.B2BMarketingRadioShow.com/resources
On March 26, 2013 - Kristina Jaramillo (the New York Times recognized LinkedIn marketing expert who created the first and only Instant LinkedIn Marketing Templates at http://www.InstantLinkedInMarketingTemplates.com) will join forces with Victoria Ipri who provides LinkedIn master-class training for the sales, marketing and operational teams of B2B companies with revenues over $1 million and 5 to 50 employees.
On this radio show interview they'll discuss...
Why B2B organizational leaders, sales, marketing & PR executives need to pay more attention to their personal profiles? Find out what's keeping those involved in the business development process from getting more business through LinkedIn!
How to structure your LinkedIn profile to attract more prospects, potential referral sources, strategic alliances and the media to you.
The actions you must take on LinkedIn to fill your sales funnel with leads
How you must be integrating your LinkedIn marketing efforts with content marketing, blogging, video marketing, email marketing, event marketing plus much more
Long Cycle Marketing is more than just one-hit-wonder advertising. It's a combination of respectful lead-generation activities and a sustained drip of information that helps bystanders become prospects, prospects become cusotmers, and customers become referrers and repurchasers.
Website conversion consultant Adam Hommey (Founder of Help My Website Sell and Creator of the Business Creator's Institute) debates New York Times recognized social media and LinkedIn marketing expert Kristina Jaramillo on social media engagement strategies.
Join us for a 360 degree view on how you should be connecting and interacting with your social media connections. Listen to the recording and sign up for our guest expert's resources by going to: http://www.B2BMarketingRadioShow.com - and see how you can get up to 20 hours of video and audio instruction for free.
On this episode of B2B Marketing Insider's Radio Show, content marketing expert Eric Gruber (whose articles can be found on top websites like MarketingProfs, Entrepreneur.com and About.com) interviews Content Marketing Institute Founder Joe Pulizzi on how content marketing can transform your B2B organization.
Writes one of most popular content marketing blogs in the world; Is co-author of Get Content Get Customers, and Managing Content Marketing, Is founder of the Content Marketing Institute and Content Marketing World, the largest event for content marketers. Has been featured in most of the leading marketing publications and blogs in the world. Is one of the leading speakers in the world on content marketing and social media and has performed hundreds of keynote presentations around the world. Listen to this episode then go to B2BMarketingRadioShow.com and register for free for our expert's resources so you can get access to Joe's 100 content marketing examples plus the Content Marketing Institute's Complete library of white papers.
An overview about Exhale Marketing and the value of customized messaging for B2B companies.
In this B2B Marketing Insider's Radio Show, LinkedIn Marketing Expert Kristina Jaramillo interviews Jose Palomino on the smart and not so smart social media marketing moves B2B business owners, mid-market CEOs and Fortune 1000 marketing exectives are making.
Uncover the social media marketing actions you need to be taking - and what you should stop doing right now!
Listen to this interview then grab 2 of Jose's free ebooks plus a free e-course by clicking on: "Get Our Expert's FREE Resources" at B2BMarketingRadioShow.com
A recent Web Video Marketing Council, ReelSEO and Flimp Media report shows that 93% of marketers use video for online marketing. That’s a 12% percent increase year-over-year because B2B organizations are realizing that engaging videos drive traffic and leads. For example, Dell Inc.’s Enterprise Solutions Group’s revenue rose 8% in its recent fiscal quarter largely because of their ramped up video marketing efforts which have generated more than 6.5 million views.
Another organization that’s gaining huge successes with video marketing is Dunn & Bradstreet’s Credibility Corp. – an extremely well-funded startup led by CEO Jeff Stibel that raised $200 million to buy D&B’s small business-focused assets. Our guest is Credibility Corp’s Director of Enagement (Dustin Luther) whose social media team is focused on implementing interesting BtoB campaigns such as their award-winning CredibilityLIVE events while also maintaining a credibile social media presence through their blog (Credibility Insights) and on sites like Twitter (@DandB), Facebook (/DandBCredibility) and LinkedIn (Dun & Bradstreet Credibility Corp). He’s also responsible for creating and launching a viral video campaign that won him a BtoB Magazine award!
Listen to this radio show interview with Dustin Luther and uncover his award winning b2b video content marketing strategies.
B2B content marketing can help you boost your online visibility and attract more customers to your website. Marketing writer and expert Jeanne Grunert from Seven Oaks Consulting shares tips, expert insights, and action steps for using B2B content marketing to acquire new customers. It's all part of words that WORK - to boost profit, acquire customers, and grow your business.
Winner Social Media Book - Small Business
Recognized as one of the Top 40+ Digital Strategists in Marketing for 2014
Author - It's Not About You, It's About Bacon! Relationship Marketing In A Social Media World
Brian Basilico is an award winning and internationally recognized author, speaker and coach. He’s the founder & president of B2b Interactive Marketing Inc., an award winning marketing consulting & production company in Aurora Illinois. B2b helps companies and non-profits, market their products and services through the effective use of on-line tools including; websites, blogs, eMail, social networking, Google, S.E.O., YouTube, and more.
Brian’s career spans over 30 years. Since starting his first production company in 1979, he’s produced thousands of projects for companies ranging from solopreneurs to Fortune 100. Brian combines years of marketing experience, with technical expertise, to build on-line campaigns that produce measurable results. As a musician, technician, programmer, producer and consultant, he has built a reputation for creativity, innovation, and translating “geek” into english. Brian is also an adjunct professor, trainer and author of many social networking and marketing blogs. He has been featured with articles in Inc. & Entrepreneur magazines.
I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT. We help marketing executives and their teams tell their most important company, product and customer stories to the world.
This podcast is all about making marketing communications and content more human, fun and effective.
We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog. Follow Kathy.
Facebook for Business
When we hear about companies who have been successful on Facebook….we think consumer companies: Starbucks, Dunkin Donuts, Lush Cosmetics, Lay’s…and on and on. What about for b2b? What’s different for b2b – is it really that different? What works and what doesn’t?
Join me Thurs, Aug 28th, when we chat to Facebook marketer and funnyman, Brian Carter.
Brian Carter, is the internationally bestselling author of three books: The Like Economy, LinkedIn for Business and Facebook Marketing. He's s one of the best known names in digital marketing and has been in the game for 15 years. He's keynoted and developed marketing programs and strategies for companies of all sizes, including Microsoft, Universal Studios, The U.S. Army, The World Health Organization, NBC, PrideStaff, and Dramamine. Brian has been on Bloomberg TV and has taught digital marketing to more than 10,000 students. His current projects are two new books- The Cowbell Principle, and Facebook For Network Marketing.
Business-to-business (B2B) marketing requires a specific strategy as compared to that of marketing to individual consumers or consumer groups. The Internet has opened up an entire gateway to tools, tactics, and solutions for alluring and closing B2B clients. One problem for entrepreneurs is that with so many tools, tactics, and solutions now available for the taking, the online marketing decision-making process has led to "online marketing resource confusion." This being the case, there exist a few straightforward techniques to help you profitably grow your B2B bottom-line. What are these online marketing B2B tactics? That is our focus on this edition of, “The Strategist Radio LIVE."