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SEO is extremely important, especially as consumer habits and search-engine algorithms change. Consumers are becoming less and less likely to engage directly with businesses when looking for information. In fact, most consumers today start their discovery process with a search, making search the largest and most predominant digital marketing channel today at 16.9 percent according to a new study pieced together by Bright Edge. How Much SEO Does It Take to Dominate Your Market? That is our focus on this edition of, “The Strategist Radio LIVE.”