The Strategist

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Major Mistakes When Marketing to Women

  Broadcast in Entrepreneur

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Women are no longer considered to be a "niche" market. In fact, women all but dominate today's household and even business purchasing decisions. Understanding what turns them on and turns them off will notably help you gain, and perhaps, sustain a competitive advantage relative to your specific industry (market). That is our focus on this edition of, “The Strategist.”
Tags:
marketing
women
promotion
business
strategy
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