This week my guest is Matt Massaro of North San Diego. North San Diego site, an online resource that reflects San Diego North County’s locals, businesses, venues, people and rich resources in the form of a collective and dynamic online community. A North County resident, Massaro knew that since North County San Diego is one of the most vibrant, attractive, and ideal places to live and to work, it needed a online space devoted to community participation and regular interaction. Matt shares, “I came up with the idea for NorthSanDiego.org after having years of experience working closely with small businesses, start-ups, and starting a couple of my own websites that feature blogs. It takes a lot of time and effort to build up a good blog on a single company website or a personal website. I wanted to create a resource for small business owners, residents, professionals, and the general community to gain free exposure. Creating a website that is user-based is important to me. The future of the website will be tailored to the readers and users of the site. “
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