INTERVIEW: David Russo, author

There are 17 Rules Successful Companies Use to Attract and Keep Top Talent. Author David Russo knows them all!

When times are bad, the companies that will ultimately prevail are those that hang on to their top talent by continuing to garner their loyalty every day. While many companies may believe an economic downturn will automatically motivate employees to stay and perform at the highest levels, principally to save their jobs, that’s not true nor what data and case studies show. Even in the worst of times, companies need to continue to keep their employees engaged and motivated.

“We hear about companies divesting themselves of workers, millions of them, as an avenue to survival and even success. But that’s not a reasonable tactic for long-term sustainability, or competitive advantage,” says David Russo, author of 17 Rules Successful Companies Use to Attract and Keep Top Talent: Why Engaged Employees are Your Greatest Sustainable Advantage.

Russo, CEO of consulting practice Eno River Associates and former VP of HR for SAS Institute, provides leaders and managers with the rules to help retain and attract top employees.

Here’s an excerpts from 17 Rules:

Rule #13 - Treat Employees as Volunteers- Employees are far more willing to consider other work options, all the time. They are willing to risk their skills and aptitudes in the marketplace, including the skills you taught them.

For more original interviews with your top American business leaders, please visit Mr. Media Radio.