Dean A. Shepherd, FROM LEMONS TO LEMONADE author: Mr. Media Radio Interview

Dean A. Shepherd turns Mr. Media Radio From Lemons to Lemonade!

In these difficult economic times, with companies failing and mass employee lay-offs, the message of triumphing over failure is especially relevant. Also, businesses are becoming more and more entrepreneurial, under such circumstances failure is often inevitable. But what if you could not only learn from your failures, but also use them to help you achieve breakthrough success?

It's how you respond to those failures emotionally that makes all the difference. When failure happens, the negativity of the given situation can defeat you, but there are techniques for managing the emotional trauma of failure, and objectively understanding what actually happened.

In From Lemons to Lemonade: Squeeze Every Last Drop of Success Out of Your Mistakes author Dr. Dean A. Shepherd,—whose research focuses on the decision-making and cognition required to leverage entrepreneurial opportunities and learn from experimentation and failure—helps you to learn from your failures instead of letting them defeat you.

Shepherd is the Randall L. Tobias Chair in Entrepreneurial Leadership and Professor of Entrepreneurship at the Kelley School of Business, Indiana University. He has also authored or edited eight research books on entrepreneurship and strategy.