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Herb Sorensen, INSIDE THE MIND OF THE SHOPPER author, retail expert: Mr. Media Audio Interview

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Interviews by Bob Andelman

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Mr. Media goes Inside the Mind of the Shopper! Oh, the horrors!


This year, consumers will spend one quadrillion seconds in all stores, globally – and 80% of their shopping time will be completely wasted, simply moving from place to place in the store, not looking at or purchasing items, simply not shopping. In these tough economic times, retailers cannot afford to lose the minds, attention and wallets of their consumers.

Fortunately, there’s a solution: active retailing. First, understand exactly how consumers behave inside the store. Then, use that information to get the right products to the right shoppers at the right time. Dr. Herb Sorensen’s Inside the Mind of the Shopper: The Science of Retailing shows exactly how to do this, allowing you to go inside the mind of the shopper – and drive truly remarkable sales increases.

Sorensen reveals:
* Powerful new ways to optimize store design and navigation
* Which in-store merchandising programs are a total waste of scarce resources
* Why retailers are missing their greatest opportunities, and what to do about it
* How to appeal to today’s “quick trip” shopper – and why too much selection kills sales
* How to make the most of all three retail “moments of truth”: reach, stop, and close
Herb Sorensen
Herb Sorensen

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