'33 Million People in the Room' author and social media expert Juliette Powell makes friends with Mr. Media Interviews

Social Networks are fast becoming an influential tool for business people who are innovative and savvy enough to take advantage of them, with the Barack Obama Presidential campaign being a recent example of the power of social networking in creating a successful brand and inspiring passion and support from consumers.

But in the vast social media landscape, how to do you successfully navigate and use social networks to create, grow and develop your business?

In 33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social by Juliette Powell, readers will learn how to harness the power of social networks and drive real ROI. Powell also profiles dozens of companies that are doing just that in 33 Million People in the Room. Powell is a top media and social networking consultant to corporate, government and new media organizations including, Microsoft, Compaq, Nokia, the United Nations, the Department of Justice, Paltalk, Rocketboom and Neighborhood America.

The book also includes a chapter which shows how the Barack Obama campaign utilized the Internet and Social Networking so successfully to raise money, spread their message and inspire passion and support from the American people. Powell explains how to apply those lessons to your own business and personal brand.

Powell offers practical tools and advice for optimizing every stage of your own social networking initiative, from planning through measurement.

Juliette Powell is a media expert with many years of experience in new media interactive content and formats. She is the founder of The Gathering Think Tank.