Ed Droste, HOOTERS RESTAURANTS, co-founder: Mr. Media Interview

Despite limited advertising - a single billboard one block from the original Clearwater, FL, restaurant featured waitress Lynne Austin and the line, "Fun, fun, fun till Daddy takes your T-bird away" - Hooters became an instant sensation. Ed Droste, one of the six co-founders and a marketing genius, is still involved as the now international chain celebrates its 25th anniversary in October 2008.