What Is My "Brand" And What Do I Do With It?

My guest is Marissa Garcia, Co-President of M+C Collective, a marketing and strategy that works with TV and movie studios, top brands, and movers and shakers in the entertainment world. Before launching M+C Collective Marissa was Motion Picture Marketing Agent at CAA for 14 years. Yes, that CAA.

Her knowledge of what really goes on behind the scenes when marketing a movie is incredible and I'm so glad she was generous enough to share her expertise. If you're an actor or writer and you don't think your brand matters, you are wrong. It's a topic of conversation in board rooms all over this town and the actors who get that will rise to the top more quickly.

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