The Importance of a Discovery Process for a Successful Marketing Campaign

Taylor Trusty is the Chief Executive Officer of Blackstone Media. Since the company’s inception, Taylor has been the guiding force that drives the team to continue cranking out the best web and digital marketing solutions around.

Under his leadership, Blackstone has blossomed from a 3-person operation to a team of 15+, and still growing. Taylor challenges his team to not only use the latest and greatest cutting-edge tools and technologies; he encourages them to create them, and make them better…and better. The firm’s thirst for perfection starts with the ever-optimist Taylor who is always on the lookout for what is possible, what impossibilities can be conquered. The genuine excitement that he instills is palpable when you step into the Blackstone office.

With deep knowledge of coding and web development, Taylor is able to understand all of the working parts of each project, and is able to speak to clients about both the technical and logical aspects of Blackstone’s proposed solutions. He has a unique ability to see the big picture and understand the business issues at play, providing clients with solutions and advisory services that go well beyond a website.

Taylor’s background is anything but traditional. A self-proclaimed computer nerd, Taylor was working as a computer programmer by age 15. By 17, he was the head of customer service and webmaster for a sports memorabilia ecommerce company. By 20, Taylor had started and sold his shares of an upstart sports collectibles company before founding a new web design/development agency, Blackstone Media.

Taylor has been at the helm at Blackstone since 2006.